Anthony Rivera started his career in the attraction tourism industry as an intern at a popular New York City museum. Given that he demonstrated so much talent, he was offered a part-time role to stay employed at the museum. His leadership potential and strong work ethic quickly caught the attention of upper management, resulting in his promotion to a supervisor role within his first year in which he was tasked with overseeing a team of over 100 associates.
After several years in a management role, Rivera was recruited to develop and lead the operations for some of the marquee attractions in New York and Georgia. His journey took him from manager to senior vice president and ultimately the chief operating officer of the Clearwater Marine Aquarium.
Clearwater Marine Aquarium (CMA) is a nonprofit organization that believes in preserving the environment while inspiring the human spirit through leadership in the rescue, rehabilitation, and release of marine life, environmental education, research, and conservation.
As the new chief operating officer, Rivera is focused on expanding the organizations reach, increasing revenue, strengthening education and research/conservation platforms, all the while enhancing the overall guest experience. Since arriving at CMA in February 2023, Rivera has been instrumental in defining what the future of Clearwater Marine Aquarium will be.
Rivera was part of the strategic leadership team that announced a dynamic revitalization that will expand on the aquariums mission and commitment to conservation, compassion and education. Under his leadership, the organization announced a multi-year plan of expansion that will forge a path toward a future where the harmony between humanity and the oceans is not just a vision, but a reality.
He is a visionary leader who embodies strength, overcomes challenges, encourages out-of-the-box thinking, and always pushes himself and his teams to strive for business excellence, said his colleagues. He has elevated CMAs experience through innovative technology solutions, including enriching exhibits and the guest experience, as well as negotiating a new catering partner in record time.
Outside of the organization, Rivera served on the advisory committee for KultureCity, served as a committee member of AZA Trends, and spoke at the IAAPA conference.
In his leadership role, Rivera said that he strives to listen actively and empathetically to his team members. By truly understanding perspectives, concerns, and ideas, I am able to create a collaborative and supportive work environment where everyone feels valued and motivated, he said. This helps me build strong relationships with my team and empower them to reach their full potential.
