Latitude Park began as a one-man operation led by Rusty Rich, a freelance digital web designer. As his expertise in website design and development grew, he recognized a crucial need: clients required more than just an online presencethey needed performance marketing products to scale their businesses effectively.
In response, Rich and his team expanded offerings to include Google, radio, tv, and print ads, as well as SEO services. With the rise of Facebook as a leading ad platform, Rich elevated its ad strategies to new heights.
Today, Latitude Park provides comprehensive branding and marketing packages tailored to emerging franchises, small businesses, and online marketplaces. Services span all major social and ad-based platforms, ensuring clients receive maximum exposure. Rich has led the company from a single individual to a core group of 10 professionals.
Rich has been instrumental in steering Latitude Park to success through strategic partnerships with major business incubation firms. Today, Latitude Park is not only a provider of top-tier marketing services but also a launchpad for brands, assisting with everything from initial planning and organization to grand openings.
His expertise and dynamic approach to marketing have made him a sought-after keynote speaker at numerous business and franchise conferences across the U.S. Rich has also forged partnerships with a celebrity endorsement company and a franchise development titan.
Internally, Rich is committed to the professional growth of the team, implementing training programs so all team members become certified in Google and Meta platforms.
Rusty is a proven leader who has successfully created a structured yet fun environment where employees are motivated to learn, grow and work together as a cohesive team, said his staff. Under his leadership, the workplace thrives on a culture of collaboration and mutual support, fostering an atmosphere where everyone feels valued and encouraged to contribute their best.
One of the key elements of Richs leadership is his implementation of effective communication systems. He has established various channels and methods to ensure that everyone is on the same page and that ideas and feedback can flow freely. In addition, Rich has introduced innovative programs for employee recognition and awards.
A strong advocate for social responsibility and community involvement, Rich developed giving programs for employees to donate to their selected charities each month and offers a wellness allowance for off-site health-conscious services, encouraging employees to take care of their physical and mental well-being.
In the fast-paced world of advertising, problems can be multifaceted and require innovative solutions, said Rich. I excel at bringing together diverse talents and perspectives, encouraging open brainstorming sessions, and leveraging our collective expertise to tackle challenges head-on.
