Recognizing 100 CEOs & C-level Executives
Stacey Lynn Heald Pvolve

Stacey Lynn Heald

COO - Chief Operating Officer

PVOLVE

Location: New York, NY

Founded: 2017

Industry: Fitness

Stacey Heald’s career trajectory began over two decades ago, rooted in her deep-seated interest in health and wellness. Armed with an MBA and a keen sense of business acumen, she embarked on a journey that would see her navigating the intricacies of corporate unit operations and the franchise industry.

During her tenure at Medi-Weightloss Franchising, Heald played a pivotal role in shaping the company’s trajectory, rising to the position of executive vice president, expanding operations to include insurance acceptance, and spearheading a myriad of programs aimed at driving growth and innovation within the organization.

Heald’s entrepreneurial spirit knew no bounds, leading her to co-found LeHeal Biogenix, a venture dedicated to providing innovative non-surgical treatment options for healing and anti-aging. She now serves as the chief operating officer at Pvolve, bringing with her a wealth of experience and expertise and a goal to chart the course for franchise expansion.

“Heald’s journey is a testament to the transformative power of hard work, dedication and a relentless pursuit of excellence. Her story serves as an inspiration to aspiring entrepreneurs and industry professionals alike, showcasing the immense potential for success that lies at the intersection of passion, innovation, and unwavering determination,” said her staff. “With Heald at the helm, Pvolve is poised to reach new heights and solidify its position as a leader in the health and wellness industry.”

Pvolve is a science-led workout that strengthens and tones the body safely and sustainably. People come to Pvolve to get strong and toned, reduce the risk of injury, age gracefully and have a workout routine that they actually enjoy. The firm has 40 franchise locations currently in development, 13 already operational and an ambitious plan to end the year with 21 open franchise studios.

In her pivotal role at Pvolve, Heald assumes responsibility for shaping the company’s franchise strategy, operations and profitability. Her mandate includes spearheading franchise expansion initiatives, optimizing operational efficiency and implementing strategic measures to foster sustainable growth.

As a leader, Heald said she has the ability to communicate effectively, regardless of the nature of the message. “My former chief executive officer often referred to me as the ‘Velvet Hammer’ because I have a unique ability of addressing significant errors while ensuring that individuals leave the conversation feeling encouraged and motivated,” she said. “I am unafraid to go against the grain when it is in the best interest of the organization, further showcasing the importance of clear and impactful communication.”

Presented by:

What is your secret superpower?

One of my secret superpowers is my ability to communicate effectively, regardless of the nature of the message. Whether delivering good news or addressing difficult issues within the organization, I ensure that my message is clear and well-received. My former CEO often referred to me as the “Velvet Hammer” because I have a unique ability of addressing significant errors while ensuring that individuals leave the conversation feeling encouraged and motivated. This skill extends to both my team and supervisors, who often reflect on their actions and understand what needs to be corrected. Effective communication is essential in business, and I excel at conveying tough messages in a way that fosters understanding and improvement. I am also unafraid to go against the grain when it is in the best interest of the organization, further showcasing the importance of clear and impactful communication.

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