Julie Bula spent over 15 years working for Urban Outfitters Inc., where she forged a powerful partnership with Michael Robinson and Ranjana Sharma, who would later become her co-founders at Sweft. The trio uncovered a fragmented product launch workflow issue and took the initiative to create an automated on-premises solution that led to a 36% increase in sales and consistent delivery of 20-30% EBITDA.
The success led the three to commercialize their tool, recognizing its potential to revolutionize product launch workflows for retailers. This vision led to the birth of Sweft, a SaaS workflow productivity tool designed to address the critical gap between ERP systems and web platforms.
Sweft has a mission to streamline and automate the product launch process, enabling retailers to achieve higher operational efficiency, reduce errors and increase profitability. By providing a comprehensive, end-to-end solution, Sweft aims to transform the foundation of e-commerce operations.
With two decades of experience in accounting and corporate retail finance and operations, Bula has developed a deep understanding of the complexities and challenges within the industry. Bula has been pivotal in raising over $2.5 million to support the company’s growth.
“Her vision for Sweft is grounded in her extensive industry experience and her passion for innovation,” said her colleagues. “She recognizes the inefficiencies in traditional product launch workflows and is committed to providing retailers with the tools they need to succeed in a competitive market.”
Her efforts were instrumental in Sweft’s recognition for the PACT Phorum Best in Show award for innovative technology. Bula has also excelled in creating new teams and developing team members to optimize their potential. “Her leadership style emphasizes empowerment, collaboration, and continuous improvement, fostering a work environment where team members can thrive and contribute their best efforts,” said her colleagues. “Julie’s journey with Sweft is a testament to her ability to turn vision into reality.”
According to Bula, if you venture into the startup world, be prepared for a marathon, not a sprint. “Startups require resilience, patience, and a long-term commitment,” she said. “Develop a thick skin and a strong stomach to handle the highs and lows of the entrepreneurial journey.”
She also relies on relentless positivity combined with an unshakable belief in her ability to find a solution to every problem. “Optimism fuels my determination and creativity, enabling me to approach challenges with a can-do attitude,” said Bula. “I view obstacles as opportunities for growth and learning, rather than setbacks.”
