Markevis Gideon’s entrepreneurial journey is deeply rooted in a transformative experience from his childhood. At the age of 12, Gideon received a donated computer, a gift that changed the trajectory of his life. This single act of generosity ignited his passion for technology and set him on a remarkable path. Fueled by his newfound fascination with computers, Gideon pursued his passion with relentless determination.
By the age of 17, he became a Microsoft Certified Systems Engineer, showcasing his exceptional aptitude for technology at a remarkably young age. Undeterred by challenges, Gideon pursued higher education, studying both computer science and accounting in college. He regularly reflected on the profound impact that a single donated computer had made on his life. Inspired by this experience, he resolved to pay it forward. With a vision to empower others through technology, Gideon founded NERDiT NOW with the intention of donating over 100 computers each year to marginalized communities.
NERDiT NOW is a technology recycling and refurbishing firm with a mission to reduce electronic waste by refurbishing and repurposing electronics, ensuring they find new life and purpose. The company strives to make a positive impact on both the environment and communities by promoting sustainability and providing affordable, quality tech solutions.
“Despite encountering numerous challenges, Markevis epitomizes resilience, fortitude and faith,” said his staff. “He has adeptly navigated NERDiT NOW through adversities, turning setbacks into springboards for growth and success, and his leadership is multidimensional and impactful, spanning business expansion, community betterment and familial values.”
His accomplishments span from a spotlight on Shark Tank to recognition by President Joe Biden for his work within the industry and his service to communities throughout the region. Gideon has guided his team in launching several new services, including mobile repair units and IT training programs while also partnering with schools and nonprofits to provide technology access and education to underserved communities.
“It is imperative to follow one’s passion rather than chase money because passion fuels motivation, perseverance and fulfillment in the pursuit of goals,” said Gideon. “When individuals align their work with their passions, they are more likely to find meaning and satisfaction in their endeavors, leading to greater long-term success and happiness.”
Gideon said his secret superpower lies in his unwavering commitment to his core values. “As a social good entrepreneur, I harness the power of innovation and compassion to drive positive change in my community and beyond,” he said. “These values are not just ideals but the reasons I wake up each and every day, willing to put it all on the line to make a difference in the lives of others.”
