From the start, Sunny White, founder and chief executive officer of Xavier Creative House (XCH), envisioned a company where employees love to work and engage in collaborative interactions with clients. “One of my proudest accomplishments over the past two years has been the creation of a people-centered workplace, fostering a culture of trust and collaboration,” said White. “I focused on learning what our stakeholders value and engaging them based on their needs and wants.”
The results have been clear that the firm is on the right path. In 2022 and 2023, the agency made the Healthiest Employer’s list and was named the best place to work in 2023 for the second time in three years.
Founded in 2013, Xavier Creative House (XCH) is not just a healthcare marketing agency; it’s a haven for dreamers and go-getters, a platform where ideas morph into reality. With a global team of brand builders, tech-savvy marketers, and innovative minds, XCH doesn’t just follow trends – it creates them.
Launching a virtual marketing firm in 2013, long before remote work was on anyone’s radar, was considered futuristic and a risk, said White. “I had a strong vision, made a purposeful decision, and stayed committed,” she said. “As an entrepreneur, I believe in taking big risks and following my intuition, and in this case, it led to the remarkable opportunity to align our operations with evolving market demands to build the agency of the future.”
As a Titan 100 Hall of Fame inductee, White said her vision is for the agency to transcend industry standards and emerge as the premier mid-size agency in the healthcare sector while radiating positivity through the industry. “Central to our legacy is the creation of a work environment founded on trust and collaboration, where our team members thrive both personally and professionally, embodying the values of happiness, health and success,” she said.
Leaning into the “Empowered Mindset” core value, White said that the firm prioritizes training and professional development tailored to each individual’s needs. “This approach empowers our team members to unlock their full potential, thereby enriching our collective efforts for the benefit of our team, clients and partners,” said White.
Under White’s leadership, the firm is also committed to nurturing the next generation of industry leaders, contributing to a brighter future for healthcare. This has involved registering the X-Factor Foundation as a philanthropic platform. “Through the foundation, we support the aspirations of future healthcare leaders, diverse suppliers and students who want to make an impact on the future of healthcare,” said White.
