After over a decade of leading marketing teams at B2B technology leaders such as Avnet, Viasoft, and Platinum Technology, Renee Yeager saw an opportunity to build an agency that focuses on the needs of the B2B technology companies, so she co-founded Yeager Marketing.
Yeager Marketing is a Phoenix-based marketing agency that helps the world’s leading B2B technology companies streamline customer acquisition and accelerate growth. The firm works with marketers across disciplines – from brand and messaging to content development to campaigns – to deliver differentiating go-to-market initiatives that help them engage target audiences.
Though other B2B tech-specific marketing agencies exist, Yeager’s consistently high performance has kept clients satisfied and coming back time and time again, including firms such as Dell Technologies, VMware, Commvault, NetApp and TD Synnex.
“Renee’s expertise allows her to be a visionary for the B2B tech industry and continuously stay ahead of the curve in making thoughtful strategic recommendations for our clients around what they need to do to be successful while reaching their goals and staying ahead of their competition,” said her staff.
Over the course of the firm’s history, Yeager has taken part in or led multiple award-winning projects resulting in 24 spectrum awards from the American Marketing Association, 14 MarCom awards, and 4 killer content awards from Finnys. The firm is a 3-time consecutive winner of Inc. 5000 awards and a two-time winner of Phoenix Business Journal’s best places to work.
Outside of the company, Yeager has been on the Forbes Agency Council for six years, served on the board of the ANA Business Marketing Phoenix Chapter, and has hosted speaking engagements for the Arizona Technology Council and the ANA Phoenix Chapter.
According to Yeager, she relies on her ability to distill complex things into understandable, achievable ideas. “I break down intricate problems into clear components, translating technical jargon into plain language,” she said. “By focusing on core elements and priorities, I can create practical solutions that streamline decision-making and drive organizational progress.”
As a leader, Yeager said it’s important to build strong teams for success. “In my experience, empathy, integrity and vision are a valuable combination for a leader,” she said. “Empathy helps leaders understand and connect with people to build strong relationships with their teams, partners, vendors, and others, while integrity built on honesty and strong principles inspires trust and respect and ensures leaders make ethical decisions that benefit the organization.”
