Tyler Tattum and his business partner have worked together for 32 years and started Rolling Equity Leasing (REL) with the same passion, loyalty and energy that has been with them the entire time.
Rolling Equity Leasing (REL) provides trucks, lease financing and ancillary services to trucking fleets in the U.S. The firm focuses on helping its customers manage their assets rather than a simple financial transaction, assisting customers in their complete financing and asset management lifecycle.
Under Tattum’s guidance, REL was recently recognized in INC. magazine’s 5000 fastest growing companies as 852 nationally and 44 Midwest for revenue growth recognized from 2020-2023. Its customer-first leasing approach competes with national brands while maintaining a local appeal, and as a result, the direct customer base exceeds 200. The company’s innovation in technology and service support is industry-leading while also leading a fuel support network, saving customers millions in annualized fuel expenses.
When REL launched in 2020, the company had eight total employees. It has since grown to 29 with an immediate plan to grow to 50 employees. “Our continued focus on technology and leadership development have both been critical to our success and future,” said Tattum. “Our current and future services are very dependent on the needs of our customers and the value that they will bring to them and their business in time and money, so through customer advisory and maintained relationships, we are able to identify our strategic goals and targets in the future that bring value and brand recognition to our organization.”
Since its inception, the company has leased over 1,000 trucks, developed an industry-leading 24/7 breakdown and preventative maintenance team, established a fuel program, and, in 2024, launched a sponsored captive insurance members program. Tattum and his co-founder established foundational responsibilities to ensure growth, excellence, and foundational balance, which has led to the firm’s strong reputation, OEM demand for business (PACCAR, INTERNATIONAL, Volvo, Mack and Freightliner), and ongoing achievement of their initial 5-year plan.
“I am proud of what we envisioned in 2019, where we have come, but more importantly, knowing we have put the right people in place to make us even better in the years ahead,” said Tattum. “We built a culture so everyone can impact our customers on any given day – and the pride we have when we hear these stories and appreciations don’t go unnoticed or unrecognized.”