Since founding Primary Staffing Inc. in 2000, Laura Diaz has led the company’s transformation from a local agency operating out of her Chicago basement into a nationally recognized leader in staffing and recruiting. “Watching the inequalities in her community firsthand gave Laura purpose,” said her staff. “For her, staffing has always been about more than employment—it’s about restoring dignity and offering hope. This vision grew out of her deep-rooted belief in creating opportunities for those who have been historically overlooked.”
With a mission rooted in connecting skilled individuals with meaningful employment, Diaz has built an organization that prioritizes economic empowerment and community upliftment.
Today, under Diaz’s leadership, the staffing firm serves over 250 businesses nationwide and helps more than 30,000 individuals find employment annually. Over the past three years, Diaz’s strategic vision expanded the company’s footprint into multiple states, diversified its industry focus, and introduced advanced recruitment technologies, achieving a 95% fill ratio for client staffing needs. By forging partnerships in logistics, healthcare, and manufacturing, she has driven a 35% year-over-year revenue increase and secured recognition on the prestigious Inc. 5000 list.
Diaz’s leadership reflects a forward-thinking approach to the future of work. “I spearhead initiatives that challenge us to think differently and improve our services. Whether it’s developing new staffing technologies or enhancing our recruitment processes, these projects keep my drive alive,” she said.
She has positioned Primary Staffing as a vital player in industries requiring specialized expertise, too, such as manufacturing and logistics. Under her guidance, the company has invested in team training on compliance, safety regulations, and emerging technologies, ensuring staff are equipped to deliver customized solutions that exceed client expectations.
Passion is at the heart of Diaz’s leadership. She fosters a culture of innovation and collaboration by involving her team in initiatives that challenge traditional staffing models and enhance recruitment processes. “Her ability to balance expansion, innovation, and social responsibility defines her entrepreneurial spirit, ensuring that the company’s success is always tied to the betterment of the people and communities it serves,” said her staff.
Among her many accomplishments, Diaz is most proud of the social impact she has achieved. By growing Primary Staffing from a grassroots operation into a national powerhouse, she has provided pathways to success for underserved communities while maintaining a personal touch in every business decision. “Every success story is a testament to the hard work and dedication of our team,” she said.
