Mindy Massey’s entrepreneurial spirit is deeply influenced by her family’s legacy of innovation and resilience, from her great-grandfather’s invention of the drinking fountain to her grandmother’s trailblazing leadership as a wartime shopkeeper. These values have shaped her approach at Anthropologie, where she fosters an inclusive, collaborative culture that empowers teams to take risks, innovate and refine their strategies based on 25 years of experience as a seasoned retail executive.
Since joining the company in 1999, Massey has played a pivotal role in transforming Anthropologie from a boutique catalog retailer with just 14 stores into a global lifestyle destination with over 240 locations across North America and Europe.
As the global executive director of retail, Massey oversees all retail operations, field teams and infrastructure. She also leads Anthropologie’s visual team, which is celebrated for its innovative window displays and immersive in-store experiences.
Since stepping into her current role in 2017, she has led her team through significant challenges, including a global pandemic, social justice reform, and the adoption of diversity, equity and inclusion initiatives. Massey has maintained a steadfast commitment to building a balanced, family-friendly work environment that supports personal and professional growth throughout these transformations.
One of Massey’s proudest accomplishments is creating a people-first workplace focused on development, fulfillment and retention. “I work for a company where the voice of many becomes the voice of the brand, not just the voice of some,” said Massey. “These core values have allowed me to take risks, learn from my mistakes and continue to refine my approach.”
In her role, Massey has championed omnichannel innovations, integrating digital selling platforms while preserving the brand’s hallmark customer relationships. Her efforts to streamline operations and foster alignment between field teams and headquarters have driven consistent growth in store profits while enhancing Anthropologie’s agility in an ever-changing retail landscape.
Looking to the future, Massey envisions Anthropologie as a brand that evolves alongside its customers, maintaining its heritage while embracing differentiation and innovation.
“As we navigate an increasingly busy landscape, our primary goal is to ensure that our teams take care of themselves and each other while delivering exceptional service to our customers,” said Massey. “We believe that a happy workforce is the foundation of outstanding customer experiences, and this ethos of reciprocal joy means that we strive to be a place where employees not only find what they need to thrive but also discover unexpected joys that they can share with others.”