Growing up in India, Silky Abbott was fortunate to have constant access to fresh, wholesome meals and beverages. “This experience instilled in us a deep appreciation for the importance of natural nutrition, which we wanted to pass on to our children,” said Abbott. “While preparing daily meals was relatively straightforward, finding hydrating beverages that were both refreshing and healthy proved to be a challenge.”
Driven by a personal mission, she set out to create a beverage that would replicate the refreshing and nutritious qualities of the sugarcane juice she enjoyed back home. Determined to make natural hydration accessible to a wider audience, she launched CANE’D sugarcane juice blends.
As the first brand to introduce naturally hydrating and low-glycemic sugarcane juice blends to the American market, CANE’D has established itself as a leader in the global hydration industry. Its sugarcane juice blends are crafted using premium ingredients, sourced responsibly, and undergo rigorous quality control to ensure exceptional taste and purity.
“To sustain my passion for CANE’D sugarcane juices, I consistently ground myself in our core mission: to provide pure, natural and delicious hydration through sugarcane juice accessible to all,” said Abbott. “This mission aligns with my personal values, driving my enthusiasm and commitment to the company.”
Under Abbott’s guidance, CANE’D sugarcane juices has embarked on a remarkable journey of growth and innovation. By prioritizing consumer health, sustainability, and affordability, the firm has successfully expanded its market reach by introducing ready-to-drink sugarcane juice, using unique technology to combine cold pressing with high-pressure pasteurization, and committing to environmental responsibility with sustainable initiatives, such as sourcing sugarcane from ethical suppliers, harvesting juicing variety sugarcane on farms in Asia and bottling at the source of juicing to reduce carbon footprint while shipping.
As a result, Abbott has led the firm to grow up to 10x from 2023 to 2024 and has launched CANE’D in Costco locations as well as major retail chains and online platforms. Active in community outreach programs, Abbott promotes healthy hydration and was a nominee at the BevNet Awards in the expo west beverage category.
As a business owner and leader, Abbott said it is important to stay connected to her roots. “By visiting sugarcane farms and interacting with farmers, I gain a deeper understanding of our supply chain and the dedication of those who contribute to our products,” she said. “This firsthand experience reinforces our commitment to sustainable sourcing and strengthens my passion for delivering authentic and high-quality products.”