In the fast-paced restaurant industry, adaptability is key. Sal Melilli, president and chief executive officer of HOA Brands, understands that innovation must be as much about preserving a brand’s essence as it is about evolving with consumer expectations. Leading the parent company of Hooters, Melilli has embraced transformation while maintaining the legacy of an iconic brand. Since taking the helm, Melilli has focused on revitalizing the company’s growth trajectory, introducing new restaurant formats, technology-driven customer engagement strategies and an emphasis on operational efficiency.
One of his proudest accomplishments has been strengthening the franchise model while expanding into new domestic and international markets. His leadership has allowed HOA Brands to broaden its reach while ensuring each location maintains the brand’s signature hospitality and quality. The results speak for themselves: increased customer engagement, a dynamic franchise network and an energized corporate culture. Corporate values form the foundation of Melilli’s leadership philosophy. He prioritizes a people-first approach, ensuring that employees feel empowered and customers remain at the heart of every decision. Cultivating an environment where innovation is encouraged has been vital to keeping HOA Brands competitive in an evolving dining landscape. By investing in team development and strengthening operational best practices, he has built an organization where people thrive. The next five years hold exciting possibilities for Melilli and his team. His goal is to return Hooters to its roots of exceptional service while modernizing its approach to hospitality. Expansion remains a priority, but his strategy also includes digital enhancements, menu evolution and refining the customer experience. His leadership vision ensures the brand remains a household name in casual dining, appealing to new generations of guests while staying true to its loyal fan base.
Melilli’s recognition as a Hall of Fame Titan of Industry is a reflection of his ability to balance innovation with tradition. His leadership has successfully navigated market shifts, proving that long-standing brands can remain relevant through strategic reinvention. He believes that sustaining success in a competitive market requires agility, vision and a commitment to delivering exceptional service. For aspiring business leaders, Melilli’s guidance is straightforward: embrace opportunities that push you beyond your comfort zone and surround yourself with individuals who challenge you to be better. True leadership, he asserts, comes from knowing how to evolve while preserving the core principles that define a brand. By leading with passion and purpose, he has ensured that HOA Brands remains an industry leader, ready to adapt to whatever the future holds.
