Summersalt Inc., co-founded by Lori Coulter, has become a generation-defining apparel brand, blending style with sustainability and function. Coulter, who serves as the company’s president and chief executive officer, has built Summersalt into a brand that empowers individuals while championing environmental responsibility. The company’s mission—to deliver high-quality products crafted from recycled materials—reflects Coulter’s commitment to creating a better world through fashion. Coulter’s entrepreneurial journey began with a vision to redefine the swimwear and apparel industry. In 2016, alongside her co-founder Reshma, Coulter launched Summersalt with the goal of offering inclusive, affordable and stylish options for women. Their innovative approach to apparel design—leveraging over 1.5 million body measurements—has revolutionized the fashion industry by providing garments that are tailored to real women’s bodies.
Coulter’s ability to combine data-driven insights with a deep understanding of her audience has positioned Summersalt as a brand that resonates with modern consumers. Over the past three years, Summersalt has experienced exponential growth, reaching over 1.2 million customers and selling more than 4 million products. Coulter’s strategic leadership has guided the company through this rapid expansion while maintaining its core values of sustainability and inclusivity. By focusing on ethical manufacturing practices, customer-centric design and a commitment to environmental stewardship, Summersalt has earned the trust and loyalty of a global customer base. This remarkable growth reflects Coulter’s visionary approach and her dedication to making fashion a force for good. Coulter’s accomplishments extend beyond the company’s financial success.
She has been recognized for her contributions to fashion and sustainability, earning numerous awards and accolades. Among her proudest achievements is the impact Summersalt has had on empowering women. By creating products that celebrate diversity and body positivity, Coulter has helped redefine beauty standards and inspire confidence in her customers. Her work has not only shaped the fashion industry but also had a profound influence on the lives of countless individuals who feel represented and valued by the brand. As Summersalt looks to the future, Coulter envisions the company leading the charge in sustainable fashion.
She is dedicated to equipping her workforce with the skills needed to thrive in an ever-evolving industry. By investing in training programs, fostering a culture of collaboration and encouraging innovation, Coulter ensures that her team is prepared to tackle the challenges of tomorrow. Her leadership style emphasizes creativity, inclusivity and a commitment to continuous improvement, inspiring her employees to think boldly and embrace new opportunities.
At Summersalt, Coulter’s passion for her work is evident in every aspect of the business. Her ability to seamlessly merge purpose with performance has propelled Summersalt to the forefront of the fashion industry while serving as a model for other companies seeking to make a positive impact. Coulter’s journey embodies the qualities of a Titan—innovative, compassionate and dedicated to making a difference. Her leadership continues to inspire a new generation of entrepreneurs and change-makers.
