Matt Frauenhoffer, Partner and Executive Creative Director at Notion, is a visionary leader whose impact on the B2B creative industry is both profound and inspiring. Since co-founding Notion in 2014, Frauenhoffer has transformed the agency into a trusted partner for businesses seeking innovative and effective marketing solutions. His journey is one of creativity, resilience and a deep commitment to fostering meaningful connections. Notion’s growth under Frauenhoffer’s leadership has been extraordinary. Over the past three years, the agency has doubled in size, expanded its capabilities and celebrated its 10th anniversary with record-breaking achievements. Frauenhoffer attributes this success to a culture of inclusivity and collaboration, where every team member’s voice is valued.
This approach has not only driven operational excellence but also established Notion as a leader in its field. Frauenhoffer’s vision for the future of work is rooted in adaptability and innovation. Recognizing the rapid evolution of the creative industry, he emphasizes professional development and skills training to ensure his team remains at the forefront of emerging trends. By investing in his workforce and embracing new technologies, Frauenhoffer positions Notion to continue delivering exceptional results for its clients. He describes his approach as one that “combines structure with creativity,” enabling his team to tackle complex challenges with agility.
Frauenhoffer’s accolades include award-winning campaigns, keynote presentations at industry conferences and features in leading publications. However, his greatest pride lies in the success of his team and clients. He is a strong advocate for fostering a workplace culture that encourages experimentation and innovation, which he believes are the keys to staying competitive in a dynamic industry. Additionally, Frauenhoffer has introduced mentorship programs within Notion to nurture emerging talent, ensuring the agency remains a hub for creative excellence.
Frauenhoffer’s leadership has also paved the way for Notion to explore new industries and expand its service offerings. From groundbreaking campaigns in the tech sector to innovative branding strategies for healthcare clients, Frauenhoffer’s work consistently sets new benchmarks for creativity. He is a firm believer in the power of storytelling and its ability to drive meaningful connections, a philosophy that continues to shape Notion’s approach to client relationships. Frauenhoffer’s dedication to excellence and his relentless pursuit of innovation inspire his team and the wider creative community. He envisions Notion playing a central role in shaping the future of B2B branding, with a focus on building enduring relationships that prioritize both impact and authenticity.
