Susanne Evens is the founder and CEO of AAA Translation, helping businesses navigate the sometimes-difficult roadmap of cultural differences and nuance to succeed all over the world. But her real business, she says, is helping humanity.
“I am committed to an incredible fight to relieve human suffering — finding economically sustainable solutions made possible by sound and conscientious capitalistic business models,” she said. “This is huge and groundbreaking. We realize our role and responsibility to not just provide services but to help improve the state of humanity — which is our real product.
“Thus, sharing knowledge, saving and improving lives through the economic machines of my company, proving that capitalism done right improves the plight of humanity more than any other system that the world has ever known.”
AAA Translation is a foreign language translation and global consulting company with a presence on every continent except Antarctica. For the past 20 years, AAA Translation has worked with some of the world’s most iconic brands and companies, helping translate their content and messaging into target languages.
“What sets us apart at AAA Translation is our ability to take content, in any form, and align the intended impact and effective localization methodology,” the company said. “Global Content Brands and communication strategies are constantly evolving in the digital age. Web presences are becoming more sophisticated; video and audio are an integral part of customer engagement, with mobile and media importance not far behind.”
Evens was the keynote speaker for the 2022 Mid-America Trade Summit, which brings together top exporters, global trade leaders and trade assistance providers from across Missouri and its eight adjoining states. In her presentation, Evens shared stories from traveling and working with clients across the globe, including failures, and she explained why understanding cultural differences matters for business.
Evens was named last year to the Top 100 Social Capital leaders list by the International Business Times. She mentors for the St. Louis Mosaic Project and the Regional Business Council’s 2022–2023 Mentor Network Program. She’s also on the Leadership Team for NAWBO St. Louis — the National Association of Women Business Owners.
