Jesse Werner has suffered from sensitive skin his entire life, making ingrown hairs, razor burns and cuts a part of his daily shaving routine. After trying countless products and razors, including prescription creams, he finally found the solution to his rough shave problem – a European cream without the harsh drying chemical foam.
One day, his wife, finding herself stuck without shaving cream, asked to borrow his and expressed her wish to find a similar product for women. As a result, Werner set out to make a rich moisturizing shaving cream for women by teaming with a top chemist laboratory and a prestige manufacturer of women’s body care and cosmetic products. His wife’s wish became Whish Beauty.
Whish Beauty is a skincare and body care product company with a mission to empower women with luxurious, natural skincare solutions that enhance beauty and well-being.
As the founder of Whish Beauty, Werner has demonstrated a keen ability to identify gaps in the skincare market and fill them with innovative solutions. “His approach to using naturally sourced and sustainable ingredients positions him at the forefront of the clean beauty movement, a significant trend in the industry,” said his staff. “Under Jesse Werner’s guidance, Whish Beauty products are known for their quality and effectiveness and this reputation is built on rigorous research and development, ensuring that each product meets high standards of performance and safety, which in turn builds strong customer loyalty and trust.”
His most significant risk was leaving a stable career path to pursue entrepreneurship in the beauty industry alongside his wife. “We saw an opportunity to innovate and create products that truly resonate with customers,” said Werner. “It was a leap of faith, as it meant sacrificing the security of a steady paycheck and venturing into unchartered territory, but we believed in our vision and were driven by the desire to make a meaningful impact in an industry we’re passionate about.”
This impact has resulted in numerous accolades for Werner’s leadership and innovative contributions to the skincare industry. Werner regularly shares his expertise in various industry forums, contributing articles to leading beauty and business publications and speaking at conferences.
Werner said as a leader, problem-solving is his strength because that’s the life of an entrepreneur. “I believe the most important attributes of successful leaders today are a unique blend of vision, adaptability and genuine connection,” he said. “With these attributes, we not only drive our business forward but also empower others to thrive in our dynamic industry.”
