Rebecca Fultons entrepreneurial journey has been anything but a clear-cut path, but it serves as an interesting story of how she ended up as chief marketing officer at Kliken.
Throughout my career, I have made strategic moves and taken on impactful leadership roles that have transformed organizations and challenged me professionally while driving significant growth, she said. In the early stages of my career, I took a hands-on approach in various marketing roles, managing large-scale events and executing effective media buying strategies to drive reservations and enhance once-in-a-lifetime events.
It wasnt until Fulton founded RBF Photography that her entrepreneurial spirit truly came to light. Everything in that role aimed at enhancing the companys brand visibility, client acquisition and retention. She ultimately served as the vice president of marketing at Hyrell, spearheading lead generation and sales strategies before taking on her current role at Kliken.
Kliken is a marketing SaaS technology firm with a mission to bring Fortune 500-quality digital marketing solutions to small businesses worldwide at a fraction of the price, with no marketing experience required.
At Kliken, Fulton has been instrumental in leading marketing efforts to drive engagement with marketing solutions that rival traditional platforms like Google Ads. Her work with Kliken has helped to communicate the companys vision: to simplify online marketing for small businesses, and democratize access to effective advertising tools, enabling SMEs to compete on a larger scale.
Throughout my career, I have consistently honed my leadership skills, gained new knowledge from those around me and helped companies achieve their full potential, said Fulton. While my current role isnt that of a traditional entrepreneur, it is my entrepreneurial spirit that has driven me to start companies, identify and fill gaps in corporate structures, and be a valuable addition as a marketing leader in smaller startups.
Another notable accomplishment for Fulton at Kliken was managing the marketing and agency efforts for two successful crowdfunding campaigns, raising a total of $3.5 million. These campaigns, conducted through StartEngine and WeFunder, were vital in securing the necessary funding to expand the firms product offerings and reach a broader audience.
According to Fulton, authenticity as a leader is not just a professional trait its a personal commitment. In every interaction, whether in the workplace or in my personal life, I strive to build genuine connections, she said. This commitment to authenticity means that I listen actively, empathize deeply, and communicate honestly, and its about being true to myself and to those I engage with, ensuring that every message and interaction reflects my genuine intent and understanding.
