For Mike Moreno, reigniting his passion for business revolves around connecting with the purpose behind it, staying inspired by industry trends and building a strong, motivated team. “Engaging directly with customers and seeing how my products and services make a difference is hugely motivating,” he said. “Recognizing team achievements publicly also reinforces enthusiasm across the board.”
As the co-owner, owner, and president of Moreno’s Liquors, Osito’s Tap, and MM Imports, a family-owned business that has become a cornerstone of the Little Village community in Chicago, Moreno continues to reignite his passion while expanding the businesses and staying true to their roots.
Over the past three years, he has successfully grown his companies, introducing a tequila and mezcal selection that has become the largest in the nation, with over 950 varieties. Osito’s Tap, a speakeasy-inspired bar, and MM Imports, an importer of premium tequila and mezcal, have expanded their reach by hosting events that highlight local artisans, serve unique spirits and foster a deeper connection with the community.
“This community-centric approach has made our business not only a commercial success but a hub for cultural exchange and support,” he said. “By adapting to the changes and working on more partnerships, we’ve been able to stay ahead of the market and continue to grow while many others struggle.”
As a result, Moreno’s efforts have led to a nearly 30% increase in sales at Moreno’s Liquors, and MM Imports has seen nearly 10x growth in the last three years.
His current leadership journey has emphasized the importance of adaptability, humility, and listening to both his customers and team. Through his leadership, Moreno, a two-time Titan 100, has maintained an 80% employee retention rate and continues to create a positive work environment where everyone feels valued.
“Whether it’s learning from my customers, like when they point out flavor nuances I might have missed, or from my team, I’ve realized that successful leadership requires staying humble and agile,” said Moreno. “Understanding that your company is only as strong as your team means that you also realize how important it is to listen and hold your team’s opinions in high regard.”
In addition to his business accomplishments, Moreno is dedicated to fostering the next generation of leaders through mentorship and community service. He partners with local nonprofits, supports youth programs and encourages his team to actively engage in giving back.
“By supporting initiatives that encourage community growth and inspiring young people to become active leaders in their neighborhoods, I’m able to help foster the future of the community,” he said. “These partnerships create platforms where youth can see what is possible when businesses are dedicated to giving back.”